Whether you use social media for a profitable business, for publicity, or even for fun it’s always better to have more followers. In the case you use social media for business, it is crucial to have a following that not only see your content but actually interact with them too. Having this online presence where people are engaging and interacting with your content will make your business much more successful. Now if you have ever tried gaining followers, you already know that it’s extremely hard. With this tool you have an easier path to get to the certain amount of followers you want. However, you still need to make sure your content is good and attractive to users who see them.

What is this tool?

This tool is used by marketing directors and managers alike in all sorts of companies. In fact it is trusted by over 800 companies in the Fortune 1000, companies like Visa and Accor Hotels. You might be thinking there is no way I could afford this if companies like Visa are using it to improve their online presence. Well you absolutely can afford it because the simplest plan they offer is 100% free! Alright, you’ve been teased long enough, this amazing tool is called Hootsuite. Hootsuite is the perfect tool for people just starting their business, or have a few years under their belt, and even for people who just want to manage their personal social media accounts better.

What’s so special about it?

Well besides being used by marketing teams to gain more followers and engagement in practically all successful companies. It is also very easy to learn and absolutely free to use for people who are just starting out with their business plans. Hootsuite has 5 plans that you can use. The first one which is their free option is the “Free” plan is meant for 1 user and allows you to manage 3 social profiles. This can be your business’ Instagram, Twitter, and Facebook accounts. Their second plan is the “Professional” plan which allows 1 user to manage 10 social profiles, this is a huge upgrade which comes with more features. However, the “Professional” plan costs $29 per month. The key features that come with all the plans including the “Free” one, are the auto scheduling post feature and the one password access feature. The auto scheduling feature is a great way to make sure you never forget to post your content, as you can schedule your posts in advance and let Hootsuite do the rest for you. This feature will save you lots of time so you can focus on creating more content. To save more time, Hootsuite has made it much easier to actually post your content on various social media platforms. In the “Free” plan all you have to do is set up all 3 of your social profiles once and from then on you have access to view all three profiles by using one password. With Hootsuite there is no need to log into one account then log out and log back into another account to post the same thing. You log into the platform once using one account and password, then you have the freedom to manage all three of your social profiles.

How do I benefit from Hootsuite?

There are so many benefits to using Hootsuite. However, first and foremost it is a huge time saver. With the features that are available on all the plans, it saves you the headache of doing mundane tasks and opens up more time for content creation. Hootsuite also provides many other features, like giving you the ability to use apps and integrations on your Hootsuite dashboard. With over 150 options, some free and some paid, content creation is done easy through Hootsuite. That’s not all Hootsuite actually offers social media courses. These courses vary on length and difficulty, but provide you with free knowledge on how to improve your social media involvement. It is recommended to start out with the “Free” plan and work your way up as you increase in your knowledge with social media platforms. The “Free” plan is perfect for those who are just starting out with your own personal business. However, once you get serious about it and start making some money, you should definitely upgrade to the “Professional” plan.